Built by a team of clinicians and operators who have already done it, many times over.

Berkeley is a serial entrepreneur who has built, scaled, and sold more than 45 companies and founded 8 non-profits, including multiple medical practices. He has helped raise capital from seed rounds through full venture series, and has taken part in sale processes led by tier 1 and tier 2 investment banks and private equity firms.

At the maternal-fetal medicine practice he co-founded, he led the business side of the move to total care: payer contracting, expansion into new markets, and the structure that let the practice employ its own physicians. His contracting approach turned outcomes data into better rates, including shared-savings agreements with Medicaid payers.

At Practice Now he sets strategy and works with owners, operators, and investors on revenue cycle, payer contracts, and practice value.

Dr. Elliott has spent his career on both sides of the table: delivering care, and building the organizations that deliver it. He was a founder and physician leader at Phoenix Perinatal Associates, which merged with Neonatal Specialists in 2002 to form Obstetrix Medical Group of Phoenix. He then co-founded a maternal-fetal medicine practice, recruiting its physicians and carrying the financial risk himself, and grew it into one of the leading practices in its region.

He is internationally recognized for his care of high-order multiple pregnancies. He has delivered more than 700 sets of triplets, 128 sets of quadruplets, and 27 sets of quintuplets. According to the Elliott Center for Multiples, his quintuplet pregnancies have averaged about 33 weeks, compared with a national average of about 27. He has served on numerous professional boards and teaches at national and international meetings.

At Practice Now he works with physician leaders on the protocols, outcomes data, and payer strategy that turn quality of care into a measurable business asset.

Mark has spent decades as legal counsel to startups and mature companies, including outpatient medical practices. His work covers legal strategy for rapid growth, risk management, and due diligence for mergers and acquisitions, along with intellectual property work informed by his engineering training.

Berkeley's business partner for roughly 25 years, Mark runs Practice Now day to day across operations, contracts, and legal, so every engagement rests on a sound foundation.

He helps practices scale with confidence, protecting what they have built while positioning them for what comes next.

Chris has worked in healthcare innovation since 2010, helping organizations of every size use data and technology, along with better culture and workflow, to drive real financial, clinical, and operational outcomes. His work spans independent practices and solo providers, private equity-backed groups, rural hospitals, and large urban health systems.

He was employee number 7 at Health Catalyst, and has since provided revenue leadership for Cionic, Premier Inc., Mantra Health, Redi Health, Ooda Health, and Cedar, most recently as Chief Revenue Officer at Flagler Health.

At Practice Now he leads revenue, partnerships, and marketing, and is often the first person a practice talks to. He brings advanced AI fluency to help practice leaders find the most practical ways to put AI to work in their operations.