Berkeley Geddes

Built from the operations side. Designed for the people using it.

Berkeley spent years inside healthcare operations before founding ProtocolNow — long enough to watch capable teams get let down by binders, shared drives, and protocols that lived in one person's head. That pattern, repeated across practice after practice, became the problem he set out to solve.

He founded ProtocolNow to close the gap between writing a protocol and knowing the entire team is following the current version. The goal was never to add another piece of software to a clinician's day — it was to remove the friction between a decision and its consistent execution.

As CEO, Berkeley leads the company's vision and direction with a single, stubborn standard: build something practices genuinely want to use. He keeps the team focused on the people on the other side of the screen — the nurse at the station, the physician mid-shift, the administrator answering for compliance.