We have the infrastructure in place. Here's how we turn it into clients — and what level of effort gets us there fastest.
The website is live, content is publishing, and social is active. The foundation is solid. What happens next depends on how much we put behind it. Below are three levels — each one builds on the last, and each one gets us to clients faster than the one before it.
Everything already in motion — blog content, social posts, SEO, and eventually a lead magnet and email list. Builds credibility and inbound interest over time. Doesn't require anything from Berkeley or Mark, but won't generate fast results on its own.
Everything in Tier 1, plus personal outreach emails from Berkeley, Mark, and Dr. Elliott to their existing networks. Drafts are already written — it's a review and a send. A personal email from someone they already know and trust converts at a completely different rate than anything we can build from scratch.
Tiers 1 and 2 running together, plus alignment on a few things only Berkeley and Mark can define — target practice types, what happens when a lead says yes, and whether we have what we need to close. Turns outreach from a one-time effort into a repeatable system.
A comprehensive look at every channel available to Practice Now — from fastest to longest runway. This is a living list and will grow as we build.
A Teams meeting with Berkeley, Mark, Dr. Elliott, and Rachel to align on go-forward strategy, identify the highest-leverage starting points, and define what ready looks like.
Review this page before we meet and leave any additions, reactions, or questions in the comment box below. The more input ahead of time, the more productive the conversation.
Anything you'd change, add, or want to talk through — leave it here and I'll come prepared.