Berkeley is a business professional and serial entrepreneur who has created, grown, and sold multiple medical practices, with specific expertise in startups and optimizing existing medical practice performance.   

Prior to starting Practice Now Berkeley managed a career in serial business entrepreneurship where he started over forty-five for-profit and eight non-for-profit corporations. These recently include cofounder of Valley Perinatal Services, LLC (largest perinatal private practice, Phoenix, AZ), Protocol Now, Inc. (a SAAS medical tech company), Whizbang Labs, Inc. / Flipdog.com (machine learning and artificial intelligence industry leader), among several others.

As part of this experience, Berkeley has participated at the highest levels in raising millions of dollars as part of seed-round-funding, mezzanine round, and full-series venture funding. Berkeley has also participated in several sale-side processes led by tier 1, tier 2 investment banks as well as private equity investment initiatives. Berkeley currently serves on several corporate boards where he focuses on CEO coaching and skill enhancement. 

In the medical industry, Berkeley has developed several unique concepts that have greatly benefited medical organizations; these concepts include 90-day MBE, Total Cost of Medical Billing (TCMB), physician barometer, and seven foundational pillars of physician success, to name a few. 

Berkeley has his Bachelor of Science in Accounting with a minor in Computer Science from Brigham Young University.