Berkeley Geddes — Chief Executive Officer | Practice Now Practice Now
Berkeley Geddes
Based in Mesa, AZ
Leadership & Vision

Berkeley Geddes

Chief Executive Officer

A serial entrepreneur and healthcare strategist who has built, scaled, and sold more than forty-five companies — now focused on helping medical practices realize their potential.

Building businesses that change practices.

Berkeley is a business professional and serial entrepreneur who has created, grown, and sold multiple medical practices, with specific expertise in startups and optimizing existing medical practice performance.

Prior to founding Practice Now, Berkeley built a career in serial entrepreneurship, launching more than forty-five for-profit and eight non-profit corporations. He has helped raise millions of dollars through seed-round, mezzanine, and full-series venture funding, and has participated in sale-side processes led by tier 1 and tier 2 investment banks, as well as private equity transactions.

At Practice Now, Berkeley leads the strategic vision and brings decades of entrepreneurial experience to medical practices ready to step back, get clear on what is actually happening, and build a plan that turns insight into progress.

Education
BS in Accounting, minor in Computer Science — Brigham Young University
Frameworks Developed
90-Day MBE, Total Cost of Medical Billing, Physician Barometer, and the Seven Foundational Pillars of Physician Success

Let’s Work Together

Ready to transform your practice?

Whether you’re launching, scaling, or rethinking what your medical practice can become — let’s talk about what’s possible.